Though Entytle was founded in 2014, it was almost 2 decades in the making! It may sound crazy, but the core idea for our company had been knocking around in our heads since the mid-90s. We had spent our formative professional years in the aftermarket businesses at some of the world's best B2B companies, and it was here that we realized the power, and value, of a large installed base of customers. These companies had made enormous investments in serving their customers. Over the years they had generated an amazingly rich trove of data about interactions with their customers. Unfortunately, this information resided in numerous systems, most of which weren't connected to one another.
Fast forward to 2014: While consumer oriented companies such as Amazon and Netflix were target marketing by figuring out how to harness data to provide buying recommendations to their customers - this idea had not spread to B2B companies. There were several "horizontal" companies providing general purpose analytical tools but there were no specific or "industry cloud" applications being developed to provide purpose-built solutions to specific market segments.
We decided to found Entytle to address this opportunity. We've been fortunate to work with a number of leading B2B companies to develop our solution and these customers have experienced tremendous results through actionable, predictive analytics. Specifically, they are using Entytle Automation™ to transform their aftermarket business from a reactive, "waiting for orders" operation to a proactive, "order making" business informed by retargeting and informed revenue cycle management. This is resulting in significant increases in revenue compared to their previous approach.
Finally, and very importantly - we've made this easy for our customers to implement. By integrating our results directly into their existing systems, we've ensured that they don't need "yet one more system" to manage and no new processes to learn.
Our approach results in high ROI: refined, high probability opportunities at an incredibly low cost.
Based in Mountain View, California, in the heart of Silicon Valley, Entytle is an exciting and dynamic company. We are passionate about our products and the actionable results we deliver. We know we make a difference to our customers because they see the results in their increased aftermarket revenue.
Founder / CEO
Vivek Joshi brings significant leadership experience to Entytle. He is an executive with experience in various industries, spanning private equity, high technology, diversified industrial manufacturing and healthcare. He previously was founder and CEO of LumaSense Technologies Inc. from inception through February 2013, an Operating Partner at Shah Capital Partners, and Senior Vice President of Marketing for Sun Services, a $3.6 billion division of Sun Microsystems. He also served at Webvan as Vice-President of Program Operation; at GE Transportation as General Manager, Off Highway/Transit Systems; at GE Corporate as Manager of Corporate Initiatives; at Booz Allen & Hamilton as a Management Consultant; and at Johnson & Johnson in an operations role. Vivek has an M.S. in Chemical Engineering and an M.B.A. from the Darden School of Business at the University of Virginia, Charlottesville and a B.Tech in Chemical Engineering from IIT, Mumbai.
Raj has over 14 years of experience in enterprise and e-commerce systems. He previously held various managerial and technical roles at Registria, Fox Interactive Media, IGN Entertainment, Openwave and VeriSign. He holds an MS in engineering from Louisiana Tech University and a BS in engineering from University of Mumbai.
Chris Mucha brings 25 years of software experience to Entytle. He is an executive with a background in ERP, CRM, HCM, and Big Data Analytics. He has served in consulting, engineering, sales, and sales management capacities at Oracle, PeopleSoft, Saba, SuccessFactors, ServiceMax, and Beckon. As an entrepreneur, he funded and co-founded a manufacturing company in the lifestyle space. Chris holds a degree in Finance from the W.P. Carey School of Business at Arizona State University.
VP, Product Management
Mandar has over 16 years of experience creating world-class enterprise SaaS products and solutions. He previously held executive and leadership roles at Aviso, Zuora and Salesforce. He also co-founded Comity Designs, a next-generation cloud systems integrator and Salesforce partner. Early in his career, he was one of the first software engineers at Healtheon (now WebMD). Mandar has an MBA from University of Chicago's Booth School of Business, a Masters in Computer Science from Stanford University and a Bachelors in Computer Science from Rutgers University.
Sujata brings over 13 years of business/consulting experience to her current role as Director of Business Operations at Entytle. Her experience spans a number of functional areas (Operations, Strategic Planning, Market Research, Change Management) as well as industries (Financial Services, Network Storage, Pharma/Biotech). She received her BA in Psychology from the University of Virginia and an MBA from the University of North Carolina, Chapel Hill.
Amay is a hard-working product manager who is constantly thinking about how Entytle can make its customers' jobs easier. He started his career as a software engineer at Entytle, where he helped build the initial predictive system, before transitioning to product. Before that, he helped manage the electronics vertical as an intern at FindTheBest (now Graphiq). Amay has a B.S. in Computer Engineering and Computer Science from Duke University.
Andrés comes from Spain to join our engineering team as a front-end software engineer. With a bachelor's degree in computer sciences at the University of Seville, a master degree on information security technologies by the Technical University of Eindhoven and a master course on entrepreneurship development, he also brings with him his experience as a CTO at Eurasmus.com, a Spanish startup which platform he developed from the ground. Passionate in everything he does, he loves having deep technical discussions around code abstraction as much as having a big cup of coffee in the mornings.
Ankita is a curious Data Analyst. She identifies, integrates and analyzes data from various sources, and extracts business insights to strategize upon.She has 3+ years of work experience in data analysis, program management and software development. Previously, she interned with Business Operations team at Juniper Networks to analyze and manage their change process . She has a Bachelor of Engineering degree from Dehradun, India and an M.S. in Information Systems from Santa Clara University.
Ben is an inquisitive and driven data engineer who enjoys building robust data pipelines and powerful tools. He has previously held positions as a quality assurance engineer and systems administrator at Cernium, and a software engineer at Registria. He brings 5 years of experience in software design, development, and testing.
Christopher brings account management, business development and customer service experience to Entytle. Previously, at ISNetworld, he held leadership roles and managed multi-billion dollar accounts (AT&T, Cintas, Honeywell, Halliburton, etc) in various industries including Automotive, Manufacturing, Oil & Gas and Technology. Christopher has a BBA in Entrepreneurial Management from the TCU Neeley School of Business. At TCU, Christopher was an Academic All-Big 12 football player and on the Neeley School of Business Honor Roll. During his tenure, TCU won three conference championships and the 2011 Rose Bowl.
As our Administrative Assistant, Desiree helps out wherever needed in our office. She brings her eagerness to learn, attention to detail, and creative thinking to the company. She has an extensive background in Customer Service and Administration including 3 years as an Executive Assistant and over 5 years in Customer Service. She was also previously in the fitness industry and holds a personal training certification. Currently, she is working towards her degree in Business Administration.
Dhanesh has more than 12 years of experience in software design, architecture, and development. He has been earlier associated with a mix of product and service based organizations such as Enlighted Inc, Quinstreet, and Cognizant. He holds a Bachelor of Engineering from COEP, India.
Creating usable and maintainable interfaces is Esau’s main goal as a software engineer. He comes from Spain, where he received a Master’s degree in multimedia applications following his Bachelor’s degree in Computer Science. Esau is specialized in developing and continuously iterating over app interfaces. As for his experience, he’s been part of teams working on different projects ranging from an e-learning web platform to a web JSON form designer. Just for the record: he declares himself as a “big fan" of Clean Code.
Ensuring customer satisfaction and on-time delivery is Justin's professional joy. Justin has a variety experiences in the manufacturing and SaaS world. He has a history of sales, product testing, and consultation. Most notably he spent several years assisting customers in the implementation and customization of Infor EAM.
Kelvin is new to the Enterprise customer development world. He brings hard work and drive to help the business grow. Kelvin earned his B.S. in Business Administration and Entrepreneurship at San Jose State University. While in school Kelvin was active with the Marketing Association, also volunteering with both Reading Partners and the Alpa Phi Omega Business Fraternity.
Lalit comes with over 17 years of experience in architecting, implementing and delivering multiple enterprise products. In the past he has worked with both startups and fortune 500 companies. He did his Masters in Design Engineering from IIT Delhi with projects done at the University of Karlsruhe, Germany under the DAAD scholarship.
Mahesh has over 6 years of experience in developing platforms. In the past he has worked on data analysis and data pipelining using big data platforms. He enjoys debugging applications in order to make them more robust. Mahesh completed his M.Sc. in Computer Science from University Of Pune, India.
“Give me your oft-tried, your unwanted, Your huddled CRM data yearning to breathe free, The wretched refuse tost on your analytics' shore. Send these, the problems discarded, to me; and they will, to AfterMarket Revenue heights, soar.” (With apologies to Emma Lazarus.) Ranjeet Tate has a Ph.D in Theoretical Physics from Syracuse University, NY and a B.Tech in Electrical Engineering from IIT Bombay.
Shrihari brings over 8 years of enterprise software development experience to Entytle. In the past he has worked with companies like Infosys, Oracle and Enlighted. At Oracle, he built a cloud solution to cater to the needs of Project Management and Project Financial teams of conglomerates like GE. While at Enlighted he helped build an enterprise IoT platform for lighting smart buildings. He has a Bachelor of Engineering in Computer Science from University of Pune, India. Apart from work he keeps a lot of interest in reading from eclectic sources on philosophy, psychology and fiction.
Sonal is responsible for leading the Quality Assurance operations. She is an ISTQB®-certified QA engineer and brings over 10 years of experience in Automation and Manual Testing. Previously she held various positions as quality assurance engineer/lead in FIS and Saba Software. She holds a Bachelor of Engineering degree from Aurangabad, India. She likes to travel and is an avid Bollywood movie fan.
Suyog is a software engineer who has received a Bachelor of Engineering from B.A.M University, India. Previously, he worked as a database administrator. At Entytle, he works hard to address the needs of the customer success team.
Wishwas brings over 8 years of software design and development experience to Entytle. Previously, at Tradescape Inc., he built a SAAS solution for analyzing billions of transactions monthly in the Ad tech space. He has a Bachelor of Engineering degree from Bangalore, India and an M.S. in Information Systems and M.B.A from Boston University.
Yogesh brings over 18 years of experience in software design, development, and delivery of various embedded, e-commerce, enterprise and IOT products and solutions. His career spans from working at the leading companies in the US to bootstrapping companies for growth in India. Yogesh has a Bachelor of Computer Engineering from Pune University, India.
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