2. INFORMATION COLLECTION PRACTICES
2.1. TYPES OF INFORMATION COLLECTED
(a) TRAFFIC DATA COLLECTED.
We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We may use “cookies” to customize content specific to your interests, and to store your password so you do not have to re-enter it each time you visit the Site. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to turn off cookies. If you do so, however, some areas of the Website may not function properly.
(b) PERSONAL INFORMATION COLLECTED.
In order for you to access certain premium services and to purchase products that we may offer via the Site, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); (3) Demographic Data (such as your zip code, age, and public professional history); and (4) Preference Data (such as feedback regarding products and services, including clicking the “select” button, ratings, reviews or comments). If you communicate with us by e-mail, post messages to any of our blogs, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information. We collect additional data from customers who purchase goods and services under the terms of separate subscription or license agreements as provided under the terms of those agreements.
(c) AFFILIATED COMPANY SERVICES ON OTHER COMPANY SITES.
(d) OTHER THIRD PARTY SITES.
(f) THIRD PARTY APPLICATIONS
2.2. USES OF INFORMATION COLLECTED
(a) COMPANY USE OF INFORMATION.
We use Contact Data to send you information about our company or our products or services, or promotional material from some of our partners, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences.
In addition to the above, we use the information that we collect to:
- Provide our products and services to you, including the display of customized content and advertising;
- Perform auditing, research and analysis in order to maintain, protect and improve our services;
- Ensure the technical functioning of our network;
- Develop new services: and
- Detect, prevent or otherwise address fraud, security or technical issues.
We may send you strictly service-related announcements on rare occasions when it is necessary to do so.
(c) SHARING OF PERSONAL INFORMATION.
In some cases, we may use a third party provider to assist us in providing services; any such provider will be contractually prohibited from using your personally identifiable information for any other purpose.
We use data we collect from customers who purchase goods and services under the terms of separate subscription or license agreements as provided under the terms of those agreements.
(f) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION.
You may choose not to provide us with any Personal Information. In such an event, you can still access and use some portions of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information.
3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION.
3.1. PUBLIC INFORMATION.
The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.