Author Archives: Tom Sturdivant

Unlocking aftermarket success with installed base selling

key to aftermarket

We see it and experience it every day- offerings for goods and services that aren’t relevant to us, poorly timed, or just unnecessary. It’s not only ineffective, but between the calls, emails, ads, and pushy sales tactics, it can be downright frustrating. Now, contrast that with the situation where you receive a message at the […]