For years, Hayward Gordon focused on selling into new projects. When spending in the energy industry slowed down, and they were acquired by a private equity firm, they needed a new strategy to drive revenue growth. That meant trying to more proactively into their existing install base of customers from 60 years in business.
Steve Evans tells us how they did it and the fantastic results. You can watch the webinar right here.
For those of you interested in the slide deck from the webinar, here is a link to it on SlideShare.