Created to help you unlock your installed base revenue growth.

Many of the world’s largest B2B manufacturers make enormous investments in serving their customers. Over the years they generate an amazingly rich trove of data about interactions with their customers. Unfortunately, this information resides in multiple, disparate systems, most of which are not connected to one another.

Entytle was founded to address this opportunity. Purpose-built to serve the needs of those responsible for products and service revenue from the installed base, Entytle Insyghts was developed by working with a number of leading B2B manufacturers. The platform assembles data from multiple, siloed systems, then uses predictive analytics to identify usage patterns and customers segments, and delivers opportunities for spare parts, consumables and services sales. Early customers have experienced tremendous results including increased opportunity conversion rate and transaction size, and significant increases in revenue compared to their previous approach. Results from Insyghts are integrated directly into a customer’s existing CRM such as or Microsoft Dynamics, eliminating the need to manage and learn new processes. The approach results in demonstrable ROI: net new, high probability opportunities at an incredibly low cost.

Based in Palo Alto, California, Entytle is an exciting and dynamic company that delivers the first enterprise SaaS platform dedicated to installed base revenue growth. We are passionate about our products and the results our customers experience.

Industry Recognition


Vivek Joshi Vivek Joshi Founder / CEO

Vivek Joshi brings significant leadership experience to Entytle. He is an executive with experience in various industries, spanning diversified industrial manufacturing,healthcare, high technology and private equity. He previously was founder and CEO of LumaSense Technologies Inc., an Operating Partner at Shah Capital Partners, and Senior Vice President of Marketing for Sun Services, a $3.6 billion division of Sun Microsystems. He also served at Webvan as Vice-President of Program Operation; at GE Transportation as General Manager, Off Highway/Transit Systems; at GE Corporate as Manager of Corporate Initiatives; at Booz Allen & Hamilton as a Management Consultant; and at Johnson & Johnson in an operations role. Vivek has an M.S. in Chemical Engineering and an M.B.A. from the Darden School of Business at the University of Virginia, Charlottesville and a B.Tech in Chemical Engineering from IIT, Mumbai.

Raj Kini Raj Kini Customer Success

Raj has 15 years of experience in enterprise and e-commerce systems. He previously held various managerial and technical roles at Registria, Fox Interactive Media, IGN Entertainment, Openwave and VeriSign. He holds an MS in engineering from Louisiana Tech University and a BS in engineering from University of Mumbai.

Mandar Parikh Mandar Parikh VP Product Management

Mandar has over 15 years of experience creating world-class enterprise SaaS products and solutions. He previously held executive and leadership roles at Aviso, Zuora and Salesforce. He also co-founded Comity Designs, a next-generation cloud systems integrator and Salesforce partner. Early in his career, he was one of the first software engineers at Healtheon, now WebMD. Mandar has an MBA from University of Chicago’s Booth School of Business, a Masters in Computer Science from Stanford University and a Bachelors in Computer Science from Rutgers University.

Sujata Joshi Sujata Joshi Business Operations

Sujata brings over 10 years of business and consulting experience to her current role as Director of Business Operations at Entytle. Her background spans a number of functional areas including Operations, Strategic Planning, Market Research and Change Management, as well as industries including Financial Services, Network Storage, and Pharma/Biotech. She received her BA in Psychology from the University of Virginia and an MBA from the University of North Carolina, Chapel Hill.

Brian Maggi Brian Maggi Head of Marketing

For 25 years, Brian has been involved in bringing new and compelling ideas to market starting with the Apple Newton. Having worked both in product marketing and design, he understands the balance between what’s technically possible and what customers actually need. Prior to that, he was a founder of the group messaging platform Cola, Head of Marketing at Sencha, president of the Idea Momentum, and co-founder / inventor of Postini.