Entytle announces platform updates to drive highly targeted AI-generated sales and service opportunities for aftermarket leaders

Palo Alto, May 31, 2018 (GLOBE NEWSWIRE) –Entytle, the leading provider of Aftermarket Engagement solutions for Original Equipment Manufacturers (OEM), today announced the release of key product enhancements of the Entytle Insyghts platform.


Driven by Entytle’s sophisticated data science and machine learning algorithms, the newly updated Opportunity Engine uncovers highly qualified service and sales opportunities directly from a customer’s own installed base data. The platform’s AI-engine continuously executes its proven models on customers’ aggregated and cleansed data sourced from ERP, CRM and other traditionally dispersed and siloed systems. Entytle Insyghts analyzes dozens of parameters that drive individual customer and cohort behavior and extracts patterns to predict customer needs at a specific location, within well defined time windows.


Entytle’s Predictive Opportunities are delivered directly to OEM sales and service reps, with all the information they need, eliminating manual and tedious account research and ensuring high conversion rates.

Entytle’s new product release also includes:

  • Campaign Management: using the power of Entytle to segment and hyper-target the install base, customers can run email marketing and call-down campaigns to drive aftermarket revenue. With the power of Entytle, users can view expected revenue before the campaign runs, and exceed targets with real-time and automatic tracking of actuals.
  • Churn Prediction: Entytle Insyghts computes a health score and churn index for every site, providing Aftermarket leaders insight into the state of their business, and early warnings to prevent wallet share loss and customer churn.
  • Recommended Items: a set of service and sales AI-driven recommendations populated under each business opportunity. Aftermarket reps can finally generate more organic revenue by accessing a list of highly targeted and relevant additional items to sell, which were unknown to them until today.
  • Verified-by-Entytle contact information, which is automatically added to each existing account and business opportunity in the installed base.

“Thanks to the new and improved Opportunity Engine feature, sales and service leaders are now equipped with accurately predicted customer needs and cleansed contacts to drive the highest level of conversion. Our customers are seeing 6-8X return on their investment in Entytle using Insyghts to drive proactive selling” – said Vivek Joshi, CEO of Entytle.

These new functionalities are already available to Entytle’s growing list of customers which includes global B2B industrial manufacturing leaders like Grundfos, Teledyne, Nederman, Hayward Gordon, Thermo Fisher, and many others.


About Entytle

Entytle makes it easy for manufacturers to increase customer loyalty and lifetime value, thus creating customers for life. Entytle Insyghts, the first AI-powered Aftermarket Engagement platform enables customers to assemble data from multiple, siloed systems, and process that data to identify usage patterns and customer segments, deliver opportunities for parts and services sales, and drive aftermarket revenue growth. Recapture lost wallet-share, reduce churn, and drive upsell with Entytle. Founded in 2014, the company is based in Palo Alto, California.



Rocco Sannelli, Head of Marketing

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