Case study: Hayward Gordon

Entytle Enables Equipment Manufacturer to Mine Untapped Recurring Revenue Sales

Case study: Hayward Gordon

Hayward Gordon ULC is one of the world’s largest and most respected industrial equipment manufacturers, with fabrication, distribution, and sales offices throughout the world.

One of Hayward Gordon ULC’s chief challenges has been capturing aftermarket sales of spare parts from its existing customers.

  • Entyle went from the assessment phase to a live system in weeks.
  • The platform automatically generates new sales opportunities.
  • Each contains company and contact names, part numbers, and anticipated replacement times.

“If we didn’t have this program [Entytle], we wouldn’t have clearly defined sales opportunities.” – John Pascual, Vice President