Case study: Hayward Gordon

Entytle Enables Equipment Manufacturer to Mine Untapped Aftermarket Sales

Case study: Hayward Gordon

Hayward Gordon LLC is one of the world’s largest and most respected industrial equipment manufacturers, with fabrication, distribution, and sales offices throughout the world.

One of Hayward Gordon LLC’s chief challenges has been capturing aftermarket sales of spare parts from its existing customers.

  • Entytle went from initial assessment to pilot program in a matter of weeks.
  • Every two weeks the system automatically generates new sales opportunities in easy-to-read reports.
  • Each contains company and contact names, part numbers, and anticipated replacement times.

“If we didn’t have this program [Entytle], we wouldn’t have clearly defined sales opportunities.” – John Pascual, Product Manager